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Utilimarc Launches Fleet Analytics Application

February 13, 2014
Electric Vehicles

Utilimarc Launches Fleet Analytics Application

May 30, 2025
Authored by:
Mike Nowak
President, Utilimarc

Minneapolis, Minnesota, February 13, 2014 - Utilimarc, a leading provider of business intelligence software for fleets, announced the launch of its new Fleet Analytics application early this morning. Our BI platform provides a variety of tools that allow fleet managers to track and improve their fleet performance through deeper insight and KPI tracking with telematics and fleet management system data. The Fleet Analytics app natively integrates with Fleet Lifecycle app insights for rightsizing technician staffing levels and developing a vehicle replacement strategy.

“For the first time, fleet managers will be able to combine their siloed data to truly understand every aspect of their fleet operation and access all the analytics they need in one location,” said founding partner Chris Shaffer.

“Our Platform allows fleet managers to answer the questions: How do I compare to my peers? When should I replace my vehicles? How many technicians do I need? How do I develop and track monthly KPIs?”

Utilimarc has provided the fleet industry with cutting edge, software and BI technology solutions for over 15 years. 

Experience the power of your fleet data with our analytics application.

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Frequently Asked Questions

01
How do telematics actually help to reduce cost and increase safety?

Telematics helps you identify risky driving behaviors, monitor vehicle health, reduce idling, optimize routes, and plan maintenance before breakdowns happen. Paired with video and predictive analytics, it delivers real-time insight that prevents costly downtime, improves driver accountability, and extends asset life.

02
How does a telematics partner help improve fleet ROI?

A true partner improves ROI by reducing operational costs (fuel, maintenance), increasing productivity through optimized routing, enhancing safety to lower insurance premiums and accident-related expenses, and extending asset life through proactive vehicle health monitoring.

03
How important is integration with other systems or hardware?

It’s essential. Telematics data becomes exponentially more valuable when it flows seamlessly into your maintenance, fuel, FMIS, ERP, and other business systems. Disconnected platforms create blind spots. A partner who can integrate all or any of your systems helps eliminate those gaps and gives you a full picture of fleet performance.

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