About Us
Utilimarc is a fleet analytics and technology partner providing Geotab telematics, cameras, asset tracking, Fleetio FMIS, and more. We help organizations unify fragmented fleet data into clear, actionable insights that maximize technology and hardware investments.
Our team not only delivers tailored reporting, analytics, applications, automated workflows, and flexible integrations — we also ensure that every fleet technology and hardware solution is implemented properly and supported at every step.
As a Smith System company, we combine advanced analytics and hardware with leading driver risk management and training solutions to raise the standard for fleet safety and performance.
By connecting driver behavior with operational data, we give fleets the clarity to measure progress, strengthen safety practices, and prove impact with measurable results.

What We Offer
Utilimarc is more than a provider of fleet management solutions, we’re your trusted partner in solving problems no one else can. Here’s how we make a difference:
Connecting and implementing systems, delivering valuable data, and giving you a unified view of your operations so you can lead with confidence.
Offering tailored insights, actionable strategies, and hands-on support to help you save time, reduce costs, and meet your specific goals.
From day one to year five and beyond, we stand by your side, helping you navigate challenges and seize new opportunities
Why Fleet Leaders Choose Utilimarc
Fleet leaders choose Utilimarc because they want a partner who understands their challenges, shares their goals, and works alongside them to succeed.
As a leader handling one of the most complex, high-stakes roles in any organization, you deserve a partner who makes your job easier, your operations more efficient, and your future brighter.
This isn’t just what we do - it’s who we are.
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What our clients say
Leadership
Fleet data is at the center of Utilimarc’s core. We are a team of analysts, technologists, and data scientists all with deep domain knowledge within the fleet industry.

Chris Shaffer
CEO

Mike Nowak
President

Joe Clements
CFO

Mike Huhn
VP of Revenue Operations

Lanelle Duke
VP of Product

Michael Tesch
VP of Engineering

Pam Helf
Director of Data Engineering

Paul Milner
VP of Operations

Luke Patzner
Account Manager

Michael Carr
Key Account Manager

Randa Hamade
Director of Marketing

Aria McClain
Senior Sales Development Representative

Kathleen Herding
Customer Operations Manager

Jessica Adams
Technical Account Manager I

James Madison
Senior Technical Support Engineer

Meggie Ranheim
Technical Account Manager I

Marc Baker
Senior Implementation Manager

Hussein Hussein
Technical Support Specialist II

Lexi Sackett
Customer Operations Manager

Kyle Krumenacher
Senior Analyst

Jason Allen
Customer Operations Manager

Eric Shaffer
Senior Analyst

Dominic Flentje
Data Analyst II

Steve Gaetz
Analyst III

Sadie Dougherty
Senior Analyst

Keagan Wall
Analyst III

Nikki Sabby
Team Success Manager

Alex Lopez
Security & IT Support Manager

Alec Henriksen
Data Engineer I

Leah Tessem
Senior Data Engineer

Thao Nguyen
Data Scientist

Gabbie Lambrecht
Software Engineer II

Matt Lauter
Senior Applications Engineer

Nathan Gille
Senior Data Scientist

Tony Adamek
Data Engineer II

Nathan Horst
Data Scientist
Karl McClendon
Staff Engineer