Utilimarc Privacy Policy

We appreciate your interest in Utilimarc, Inc. (“Utilimarc”) and we thank you for visiting our website at www.utilimarc.com (from hereon referred to as the “Site”).   Your use of this Site for any purpose indicates your acceptance of this privacy policy.

Utilimarc, Inc. (“we,” “us,” and “our”) respects the importance of the privacy of your personal information.  We provide this Privacy Policy so you know about our online information practices and understand how we treat the information we receive about you from your use of the utilimarc.com website (the “Site”). By using, browsing, or accessing the Site, you agree to the terms of this Privacy Policy.  Your visit to the Site and any dispute over privacy is subject to the Terms of Service, including limitations on damages and application of the law of the State of Minnesota.  Use of this Site is strictly voluntary.  If you do not agree to the Site’s Privacy Policy and Terms of Service, you may not use the Site.


By using the Site, you consent to the collection and use of your personal information and any related information for the purposes described in this Privacy Policy.  You also consent to the processing of your personal information in the United States.

1.       The Information We Collect

Anonymous Electronic Information.  In general, you can browse this Site without telling us who you are or revealing any personal information about yourself.  However, we collect your computer’s or mobile device’s IP address, visitors’ domain names, the type of web browser, the pages viewed, and other information customarily gathered about visitors to a website, which you necessarily disclose when you visit the Site, so that data (such as the web pages you request) can be sent to your computer or device.  The Site utilizes “cookies,” which are anonymous, unique identifiers that web pages on the Site may use to store data on your computer or send data to our web server.  We may use cookie data to “recognize” you when you visit the Site in the future, to troubleshoot how the Site operates, and for internal analysis of how people use the Site.  Should you decide not to accept cookies from the Site, you will limit the functionality we can provide when you visit and use the Site.  We may use standard Internet technology, such as web beacons and other similar technologies, to track your use of the Site.

Participating in Activities.  When you engage in certain activities on the Site, such as using the “Contact” form on the Site, or using our online fleet benchmarking tools, we may ask you to provide personal and other information or your employer may provide us with this information.  The information we collect will depend upon the activity; it is optional for you to engage in these activities.  Depending upon the activity, some of the information we ask you to provide is identified as mandatory and some voluntary.  If you do not provide the mandatory information for a particular activity, you will not be able to engage in that activity.

2.       The Way We Use Information

We may use your IP address to, among other things: (a) help diagnose problems with the Site, administer and improve the Site, and measure the use of the Site; (b) identify the type of web browsers used, the pages viewed, the web sites from which a visitor found this Site, and the search terms and search engines used to find this Site; and (c) gather other web analytics information relating to visitors’ use and navigation of the Site.  This information does not identify you personally. On occasion we may aggregate this data with data on the pages visited by other users to track overall visitor traffic patterns and provide this aggregate information to vendors, business partners, affiliates or other parties.

The information we obtain using standard Internet technology, such as web beacons and other similar technologies, enables us to customize the services we offer visitors to our Site, to deliver targeted content, and to measure the overall effectiveness of our online content, advertising, programming or other activities.

We may use your personal information for particular activities, including, without limitation, responding to your inquiries, customer service and technical support, marketing and research, developing and displaying content tailored to your interests, providing product, promotional and other information to you, and to contact you regarding administrative notices.  We may share this information with our affiliated entities, marketing partners, advertisers, and other parties with whom we collaborate.  In addition, if we use service providers, these service providers may have access to your personal information to perform contractually specified services on our behalf.

We may always use the information you provide in an anonymous or aggregated format that does not identify you personally, which uses might include, without limitation, to evaluate existing products, services, and systems, to assist in the development of new products or services, research, advertising, and to identify trends and changes.

We may disclose personal information in any of the following circumstances: (a) in response to a subpoena, search warrant, court order, or other legal process or request, or as may otherwise be required by applicable law or regulation; (b) to protect and defend our rights or property or those of its affiliates or business partners, or others; or (c) as we, in our sole discretion, believe is appropriate under exigent circumstances in response to a perceived threat to the personal safety, property, or rights of any person or organization.

In addition, since our database is a business asset, in the event we are reorganized or become part of another organization, you consent to the sale, assignment, or transfer of your personal information to a successor that acquires substantially all of our business assets, or to an affiliate, as applicable.

3.       Accuracy

We strive to maintain the accuracy and completeness of your personal information. You may ask us to correct information contained within our records.  Also, upon your request, we will disclose to you whether we have any of your personal information in our possession.  These requests must be made in writing to by mail at Utilimarc, Inc., Attention: Chief Privacy Officer, 1660 South Hwy 100 Suite 319, Minneapolis, MN 55416 U.S.A.

All communications must be in the English language. We will respond to reasonable requests within the time limits established by applicable law or within a reasonable time if no time limit is established by applicable law. For your protection, we may ask you for additional information to verify your identity. In most cases, we will provide the information you request and correct or delete any inaccurate personal information you discover. We reserve the right, however, to limit or deny your request to the extent permitted by applicable law if: (1) the disclosure may be threat to the personal safety, property, or rights of any other person or organization; (2) the disclosure may lead to a violation of applicable laws or regulations; or (3) where you have failed to provide sufficient evidence to verify your identity.

4.       Security of Your Personal Information

We take what we believe to be reasonable precautions and have implemented certain safeguards to protect the security of data and personal information.  However, we cannot guarantee against any loss, misuse, unauthorized disclosure, or alteration or destruction of data or personal information. While we strive to protect your personal information, we cannot guarantee the security of any information you transmit to or from this Site, by email or otherwise, and you provide such information at your own risk.  You acknowledge that: (a) there are security and privacy limitations in computer systems and on the Internet which are beyond our control; (b) the security, integrity, and privacy of any and all information and data exchanged between you and us through the Site, including personal information, cannot be guaranteed; and (c) any such information and data may be viewed or tampered with by a third party while such information or data is being used, transmitted, processed, or stored.

5.       Changes to Privacy Policy

We reserve the right to modify this Privacy Policy, in whole or in part, at any time without notice to you. You expressly waive any right to receive notice of any changes to this Privacy Policy.  We encourage you to review this Privacy Policy regularly in your use of the Site to ensure you are aware of current practices.  Any use of the Site following the date on which we implement changes to this Privacy Policy shall constitute your acceptance of all such changes.