Gretchen Reese

Gretchen Reese | Content Manager

Gretchen Reese is the content manager at Utilimarc. She has experience in global and strategic marketing, previously working as a copywriter and content specialist for a London marketing agency and freelancing in multiple niches. She carries with her a vivid love of travel, English literature and European history – often you’ll find her with a pen, paper and cappuccino in hand.


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Utilimarc Product Management | Fleet FYIs Podcast

From the days of ‘software on a shelf’ to the new, streamlined automatic updates of today – we’re covering what’s on the minds of project managers today.

This week, we’re breaking down how COVID-19 is affecting the fleet industry, and how utilization, smarter spending and a shift in mindset might be what’s next for the industry

The fleet industry is in a unique position, having seen other industries begin to adopt this technology, and now adapting it to suit their operations and management strategies.

This week, we’re talking about how data application can affect your fleet management strategy. It’s more than just securing your data and looking at dashboards. Data application is not just one facet of your fleet management strategy, it’s all encompassing.

“If you’re able to quantify the risk of the vehicle being unavailable for the crew when they need it, then the capital investment starts to become very easy to justify…When you’re budget is being scrutinized, it becomes very important to mathematically defend those spare units.”

“Fleets cost organizations so much money, but the ROI of a successfully run fleet can add tremendous value and help build the brand of the organization.”

Fleet FYIs by Utilimarc helps you on the go or behind the desk, making fleet management a little easier. You’ll be able to tune in every week for a new episode on data integration, fleet management – business intelligence style, insightful analysis and all things in between.

Fleets are actively aiming to reduce costs. Ask any fleet manager today, and the odds are they’ll agree. This could be for a variety of reasons – external (like economic fluctuation) or internal (such as an interest to outsource or improve operations).

This is a decision that many (if not all) fleet managers have to face at some point. It may seem like a good option, given the low mileage, but holding on to a vehicle with low LTD miles may end up being more expensive than initially expected.