How Consumers Energy Leverages Utilimarc Business Intelligence

Consumers Energy Utilimarc Case Study

Fleet Size

4000+ Vehicles
3000+ Trailers and Equipment

Fleet Industry


Utilimarc Products

Fleet Analytics, Benchmarking, Fleet Lifecyle

Core KPIs

Vehicle Usage, Vehicle Availability, EV mileage

Fleet Website


The organization was in need of additional insights and reports that all forms of end users could count on to track fleet performance and core KPIs – to ensure better service for their customers, plan for new technology adds and to ensure the optimization of their current fleet assets.

We spent an excess of 30 hours a week collectively in manually tracking core KPIs, reporting and keeping on top of new electric vehicle data in order to build and maintain an effective fleet management strategy…

Michelle Stoimenoff – Fleet Strategy and Data Analytics Manager, Consumers Energy

Our Solution:

Our team implemented the Utilimarc Business Intelligence Platform, and are able to continue helping Consumers Energy to receive high-quality data insights and dedicated KPI reports for all end users.

Utilimarc streamlined our reporting processes, key insights and core usability metrics into a single platform, broken out into operational dashboards and executive summary reporting with automated scheduling features. They have also helped us keep tabs on electrification insights that will aid in our future electrification efforts as well as ensuring our fleet is fully optimized.

Michelle Stoimenoff – Fleet Strategy and Data Analytics Manager, Consumers Energy

The Results?

Based on the need for additional insights regarding fleet performance and vehicle usage metrics, as well as additional reporting on core KPIs for different user groups, our team helped Consumers Energy implement our BI Enterprise solution as well as installing GEOTAB telematics devices for their fleet. By leading the installation project, our team is able to ensure that the deployment of these devices and the data collected from them is as it should be – allowing for deeper reporting and insights for all levels of fleet management.

A main goal for Consumers was to get high quality GPS data into their GIS system to successfully and more efficiently service customers – not just from a response standpoint, but also to ensure the optimization of their existing fleet.

With the integration of Utilimarc’s Business Intelligence platform, Consumers Energy is able to get high quality data insights into a single platform – resulting in accurate, holistic meter information, mileage/engine hours, safety and usage metrics in dedicated KPI reports across all of their user groups. We are also able to integrate with their SAP system data to create custom reporting solutions – one of which being a cost-per-downtime metric, measuring just how much each unit down will cost based on the time and cost per hour. In addition, the Utilimarc platform provides Consumers Energy with electric vehicle data that helps them scale for the future with performance metrics for a fleet pursuing electrification.

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